If you have an online presence and want to increase your reach among your target audience then you have to digital market your product.

It is how well and impactfully you market your product digitally which in turn boosts your product and makes it popular among people.

But marketing a product once is not enough, you need to stay connected with your audience to know their interests, their feedback, and what the demand for. Email marketing, hence, plays an important role when you want to be in communication with your audience, and one such tool that eases your job and aids in email marketing is ConvertKit. So let’s dive in to see what this tool has got to offer you.

ConvertKit is an Email-Marketing tool where you can connect with your target audience and grow your business.

It is very convenient to use and offers a remarkably high deliverability rate with the feature of predefined templates for emails and making automated mails.

You can make clutter-free emails and even organize your audience as the tools are subscriber-centric.

Therefore you don’t have to look into your list every time for managing your audience.

Convertkit has got to offer a vast number of features apart from the email feature so let’s look into each one by one.

Features

Email Marketing

Presentation is one of the key features when you have to catch your audience’s minds.

This feature helps you deliver your email content while taking care of the editing itself.

It offers the feature of designing your email template.

You get to have a clutter-free experience as you can integrate various images, videos, and buttons giving you a wonderful writing experience.

The deliverability rate of ConvertKit is about 98% with an open rate of about 30% which is quite high.

Moreover, at times you want to send a similar set of emails to your subscribers or when you are launching a product and it becomes tedious when you have a large audience, but with the automation feature of the tool, you can send automated emails to the targeted audience.

One of the unique features of this tool is that it gives the data of subscribers in terms of their count, total no of emails sent, open rate, and many more.

Thus you can learn from this data and make amendments to better your product.

Landing Pages

If you have a landing page that introduces your product to the audience then it makes a better impression in people’s minds and there are high chances that people will develop an interest as to what your product has got to offer.

Thus this is a binding factor and this is where this feature comes into play.

It helps you design elegant and catchy landing pages without you being required to code, although it offers the feature of custom CSS as well.

You can also easily set up your favorite tracking methods, add updated features to your page and give it the optimized boost it deserves.

Thus it helps you find more about your target audience and helps people find your page by filling SEO Title and Description with a keyword-smart copy so that it ranks better among searches.

Commerce

The commerce feature lets you sell your products online without needing any e-commerce website for the same.

You just need to follow 3 simple steps and that’s it You get paid for your product without requiring you to do any extra job.

Just fill in the details of your product and pricing, update your landing page and start mailing your buyers about the new product, and you are done.

You can sell as many products as you want and can set up one-time purchases for products like an ebook or recurring subscriptions for premium monthly newsletters.

Moreover, you again get the data of your buyers depicting all the sales details.

ConvertKit Commerce is powered by Stripe, a world leader in secure payment processing and fraud detection which means that your payment is on a safe handstand you no need to worry.

Email-signup forms

These are the first steps to the entry of the audience to your list.

They are how you get permission to enter your subscriber’s inbox and the building blocks of a successful email list.

It offers features such as creating unlimited forms with customizing features, adding custom fields, and maintaining responsiveness.

You can easily embed the form on your website and even create different kinds of pop-ups of the form which look more interactive.

Email Designer

The email designer feature takes care of the editing for you so that you can focus on the actual email content. So to keep your emails landing in inboxes, an email designer helps you create simple emails that deliver and convert.

You can change the font, color, alignment, or even add a link to your content from a simple block formatting bar that disappears when you don’t need it anymore.

You can even code yourself in HTML for designing and editing your email template.

Moreover, this feature also provides the flexibility of adding images, headers, buttons, and dividers which adds to a professional look to your email.

Pricing

ConvertKit offers 3 types of pricing plans depending on your needs.

Each plan differs from the other in terms of the number of features offered. Let’s see each of the plan:

Free Plan

This plan does not charge even a single penny and you can have up to 1000 subscribers The features offered by this plan are:

• Manage up to 1,000 subscribers
• Unlimited landing pages & forms
• Send email broadcasts
• Sell digital products & subscriptions
• Email support

Creator Plan

This plan charges $29 per month and offers more features than the free plan. The features offered by this plan are:

• Manage 1,000 subscribers
• Unlimited landing pages & forms
• Send email broadcasts
• Sell digital products & subscriptions
• Email support
• Free migration from another tool
• Automated funnels & sequences

Creator Pro plan

This plan charges $59/per month and offers the maximum number of features among the three plans. The features offered by this plan are:

• Manage 1,000 subscribers
• Unlimited landing pages & forms
• Send email broadcasts
• Sell digital products & subscriptions
• Email support
• Free migration from another tool
• Automated funnels & sequences
• Facebook custom audiences
• Newsletter referral system
• Subscriber scoring
• Advanced reporting

Which Plan should you choose?

Free Plan: Free plan is a great choice for creators who are just getting started with building an audience. It will allow you to create landing pages, sell products, and send emails to up to 1,000 subscribers for free. Thus it is best for beginner purposes.

Creator Plan: The Creator plan is perfect for creators who want to get started or grow their business with our powerful automation features that allow them to spend less time on marketing and more on creating. The plan grows with you, so it’s the perfect place to start.

Creator Pro Plan: The Creator Pro plan is highly recommended for creators with an existing email list who want to take their business to the next level with advanced features like subscriber engagement and deliverability reporting, Facebook Custom Audiences, and free access to Sparkloop for newsletter referrals.

FAQ

Is ConvertKit built for people like me? Do you identify as an online creator? Are you a blogger, podcaster, YouTuber, maker, course creator, freelancer, coach, musician, or photographer? Do you make digital or physical products, provide services, build software, or have ads, sponsorships, or affiliate products and market or sell those things online? If you answered yes to ANY of those descriptors, then yep, ConvertKit is built for someone just like you.

Is the Free plan really free forever? There’s no credit card required to sign up for a ConvertKit Free account. As long as you’re managing less than 1,000 subscribers and you don’t need access to any of the features available in the Creator or Creator Pro plans, you can stay on the Free plan for as long as you like.

What happens if I clean my list and go under my current subscriber plan? At this time, our team has to manually downgrade plans. If you plan to delete subscribers, please email help@convertkit.com so we can adjust your subscription.

What happens when I outgrow my subscriber limit on my plan? First off, congrats for already expecting to grow your email list. That’s the goal, right? We will never penalize you for growing your business.
When you go over your plan’s limit, we’ll automatically upgrade it to the next level. Your account won’t skip a beat. You’ll continue gathering subscribers and sending emails the whole time.

Is it hard to switch to ConvertKit if I already have an email list somewhere else? Not at all! ConvertKit provides free migrations to any creator moving from other email marketing platforms. Just fill out the migration form so we can get all your details to make your move seamless, and you’ll hear from one of our migrations experts about your closing date.

Pros and Cons of ConvertKit

Pros

• Easy WordPress integration: You can easily integrate ConvertKit with WordPress.
• Tag-based subscriber system: Unlike other email marketing software, the subscriber system is tag-based, not list-based. It adds flexibility when it comes to segmentation.
• Updated constantly: The new features are regularly being rolled out on ConvertKit almost every month.
• Autoresending: You can easily auto-resend your broadcasts to the people who have not opened your campaign.
• Dynamic emails: You can make use of powerful merge tags to personalize your emails
• Integrations: They have great integrations with the majority of the digital marketing platforms and tools.

Cons

• Lack of template customization: Fewer number of features are available for customization
• Lack of cold subscribers customization: By default, ConvertKit adds the subscribers who are inactive to the “cold” tag. But there’s little you can do about it when it comes to customization.
• Some of the ways to organize subscribers are a little confusing to a newbie
• A lot of features to remember: There is a lot to remember as it has got a plethora of features

Alternative for ConvertKit

ConvertKit is one of the best email marketing software and almost complete in itself.

From automation to pricing to e-commerce to signup forms there are a lot of features that take care of your tiring tasks. But there are some of the very good alternatives to this tool as well.

ConvertKit has a streamlined selection of features and tools, but there are a few things they don’t offer.

Moreover, certain aspects of their features have more robust alternatives in other email marketing solutions.

Some of them are:

• ActiveCampaign
• Campaign Monitor
• Constant Contact
• Drip
• GetResponse
• HubSpot
• MailChimp

Who should you use ConvertKit?

When it comes to email marketing, ConvertKit is one of the top choices of digital marketers.

It offers a varied number of features along with unique features like e-commerce and sign-up forms.

It offers 3 different types of plans as per your needs and if you are just a beginner you can definitely opt for the free plan.

If you are not sure about the software you can start up with the free trial just to get familiar with the tool and not only this you can even integrate ConvertKit on various platforms like WordPress. So in all, it’s an optimal solution to your emailing work.

Summary

So, if you have an online presence and want to increase your reach among your target audience then you have to digital market your product. It is how well and impactfully you market your product digitally which in turn boosts your product and makes it popular among people. But marketing a product once is not enough, you need to stay connected with your audience to know their interests their feedback, and what the demand for. Email marketing, hence, plays an important role when you want to be in communication with your audience, and one such tool that eases your job and aids in email marketing is ConvertKit. So let’s dive in to see what this tool has got to offer you.

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